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Archive for February, 2008

Brian Oberkirch rants poetic about companies (and nonprofits, by extension) who choose to roll their own social networking site vs. going to where your audiences already are; Facebook, Myspace, Twitter, The Supermarket, Their Workplace, The Soccer Field (okay so I added the last few, but you get the idea).
Brian takes aim at FastCompany to make [...]

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The good folks over at Tactical Technology Collective, have published a nice manual that practices what it preaches. Nice work.
Visualizing Information for Advocacy: An Introduction to Information Design | Tactical Technology Collective
Visualizing Information for Advocacy: An Introduction to Information Design is a manual aimed at helping NGOs and advocates strengthen their campaigns and projects through [...]

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My First Sprout

I just built my first sprout widget. You can get the Google Gadget, which displays my latest couple blog post. Carnet and the growing gang over at SproutBiulder have really opened up the world of widgets for a whole lot of folks. Nice work guys.

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The Keynote Blogger

Jeremiah Owyang’s analogy of a blog being like “a keynote speech where the speaker (blogger) is in control of the discussion, but allows questions and comments from the audience“ really strikes a cord with me. I have been thinking a lot about the role blogging can and should be playing for many conservation groups.
There a [...]

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Jon Stahl has written a very nice piece outlining the direction ONE/Northwest is taking our strategy work, out database, website, and email efforts. Thanks Jon.
Over time, an individual supporter would be expected to engage in a variety activities, both high and low on the ladder. The goal of an engagement strategy is not just get [...]

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I think the environmental movement has more than a few folks out there who are evangelizing the wrong message. This post on The Church of the Customer has real relevance to groups with great evangelists who might need a bit of course correction.
Maybe you’re lucky enough to have customer evangelists who are passionate and spread [...]

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Google Grants

This is such a great thing for nonprofits who are working to create new online campaigns.

The Google Grants program supports organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.
Designed for 501(c)(3) non-profit organizations, Google [...]

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Van makes the case for the next environmental revolution!
This next environmental revolution–call it the “Green for All” revolution–will require especially sophisticated and skilled leadership.We will have to continue to fight corporate polluters. And we would also be wise to consider and explore partnerships with eco-capitalists, who are willing to grow their businesses in a [...]

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Nice overview of lessons learned from eye tracking studies and website design.
Eye-tracking studies are hot in the web design world, but it can be hard to figure out how to translate the results of these studies into real design implementations. These are a few tips from eye-tracking studies that you can use to improve the [...]

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I work with a number of organizations that have fantastic photo collections from the places they work to protect organization like Sierra Club BC , Oregon Wild, Oregon Natural Desert Association. I have been trying convince a number of them to start offering wallpapers of their most amazing places. This little devkit provide a [...]

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