Jeremiah Owyang’s analogy of a blog being like “a keynote speech where the speaker (blogger) is in control of the discussion, but allows questions and comments from the audience“ really strikes a cord with me. I have been thinking a lot about the role blogging can and should be playing for many conservation groups.
There a whole lot of different types of blogs out there that could serve different groups and their target audiences well. Yet, no matter what approach to blogging a groups takes, the Keynote Speech frame fits.
Here are some of the things that this frame says to me:
- Think before you talk. People are giving you their time, so spend it wisely.
- Your job is to provide a bit of value in the form of information to your audience. You don’t have to be the world’s leading expert on a topic to include it in your speech, but keep it real.
- Have a goal for each post you put up.
- This isn’t to say that every post has to be serious, your readers are human, but don’t waist people’s time or squander your org’s reputation.
- You’re the one with the mic, it’s you’re responsibility to wield it wisely. Be inclusive, allow differing opinions, and don’t stifle honest and sincere folks from asking questions or stating their opinions.
- For the love of god, don’t give the mic to the crazy guy in the back of the room. He really doesn’t have anything of value to add.
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Tags: blogging
