I just published an article on the ONE/Northwest website based on a document I use in the early stages of a strategy project and would love feedback.
“During website strategy processes and the massive pile of content creation work that follows, you will be doing a lot of thinking about how your online tools can support your mission; your programs; your audiences.As you move through this work, it is wise to continually reflect on whether you are keeping your eye on the big picture of your site strategy. Here’s a short list of questions that you can refer to that will help you focus on changes and time investments that will provide the greatest returns.

