John Stahl recently published a nice piece on the ONE/Northwest website that demystifies search engine optiminzation. I highly recommend reading it.
Search engine optimization tips for nonprofit websites Search engines, most notably Google, can direct a lot of traffic to your website, if you take care to make sure your site is “search engine-friendly.” There’s a lot of misinformation about search engine optimization out there, though. In this short article, we’ll cut through the myths and try to give you a few, simple actions that will optimize a typical small nonprofit’s website.
Search Engine Optimization Strategies — ONE/Northwest
I should point out that according to a recent report (PDF) by Avenue A, that with search engines playing such a HUGE role in how people get to your site:
“Every page is now a home page, each of which will have a wider reach, a lasting shelf life, and the ability to attract a new audience like never before. To capitalize on this, ensure that every page has a strong, clear global navigation scheme and related content that is visibly promoted. And don’t forget to make sure that display advertising gets prominent, above-the-fold, home-page-like treatment (300×250 rectangles and 728×90 leaderboards). Remember, every page can be accessed in any conceivable manner and in any conceivable order—you can’t design properties to control user flow anymore.” (Thanks to Guy Kawasaki for calling this to my attention)
Gone are the days when you could justify focusing a disproportionate amount of your time and energy on your home page. Today, people come directly into the page on your site that is more relevant to the topic they are looking for.
Let me make this really clear:
EVERY PAGE OF YOUR WEBSITE IS A HOME PAGE
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Tags: ONE/Northwest
