The new ONE/Northwest blog is now live and kick’n. I have decided to move my blogging efforts over there. The new ONE/Northwest blog will be a home for all members of the ONE/Northwest team to explore and report what they are seeing, thinking and doing. Please join us!
Read Full Post »
This is 15 minutes well worth spending!
Read Full Post »
I just read through a report published in April of 2007 by iProspect together with JuniperResearch that looks at the behaviors of users of online social networking websites. The report has a lot of great data and I highly recommend spending a half a hour to forge through the data in the report. [...]
Read Full Post »
I am looking forward to reading Charlene Li’s and Josh Bernoff’s soon to be released book Groundswell. I just spent a few minutes playing with a nice little tool they just launched that helps organizations profile their customers’/members’ social computing behaviors.
This is a fun little tool that is powered by data that Forrester has [...]
Read Full Post »
I am looking forward to reading Clay Shirky’s new book “Here Comes Everybody“. So as I sat down at my computer this morning I headed over to read his blog and found a post that really hit home for me.
First, let me give a little background: I had a conversation yesterday with an organization [...]
Read Full Post »
Brian Oberkirch rants poetic about companies (and nonprofits, by extension) who choose to roll their own social networking site vs. going to where your audiences already are; Facebook, Myspace, Twitter, The Supermarket, Their Workplace, The Soccer Field (okay so I added the last few, but you get the idea).
Brian takes aim at FastCompany to make [...]
Read Full Post »
I think the environmental movement has more than a few folks out there who are evangelizing the wrong message. This post on The Church of the Customer has real relevance to groups with great evangelists who might need a bit of course correction.
Maybe you’re lucky enough to have customer evangelists who are passionate and spread [...]
Read Full Post »
This really hit home with me… In this one quote from and article in Slate, Jean Case as provided more clarity about the value of the Facebook Causes campaign than everything I have read and all of the conversations I have had with online organizer and strategists:
“Case concedes that the shift she hopes for [...]
Read Full Post »
Posted in Social Networking on February 12, 2008 | 2 Comments »
Chris Brogan does a great job outlining many of the issues organizations must consider as they contemplate jumping into the social web. I highly recommend reading his entire post, but here are some highlights.
1. Start With the Intent
“Knowing your intent drives which path you take.”
2. Treat Your Community Like Adults
“For example, don’t bury people in [...]
Read Full Post »
Follow My Twitter
