The new ONE/Northwest blog is now live and kick’n. I have decided to move my blogging efforts over there. The new ONE/Northwest blog will be a home for all members of the ONE/Northwest team to explore and report what they are seeing, thinking and doing. Please join us!
Archive for the ‘Strategy’ Category
Obama Rewriting Rules for Raising Campaign Money Online - washingtonpost.com
Posted in Strategy, Websites that Work on March 31, 2008 | No Comments »
We have all been watching the Obama campaign with dropped jaws over the past months.
This is only been a problem for those of us who support him who are starting to get sore lips and dry mouths.
I found this recent article in the Washington Post to be very intriguing. When I first went [...]
A List Apart: Articles: Sign Up Forms Must Die
Posted in Strategy on March 31, 2008 | No Comments »
Even something as simple as a form can matter a lot when you consider it in terms of an engagement strategy…
I’ll just come out and say this: sign-up forms must die. In the introduction to this book I described the process of stumbling upon or being recommended to a web service. You arrive eager to [...]
What Makes People Give? - New York Times
Posted in Strategy on March 13, 2008 | No Comments »
I found this article, from last Sunday’s NY Times to be fascinating. I have been working a lot lately to create processes that conservation organizations can use to build engagement campaigns and I found this article to be fascinating. The focus here is on why people donate money, but much of what they are saying [...]
does the home page still matter?
Posted in Strategy on March 11, 2008 | No Comments »
Barrick Schmitt, VP of User Experience from Avenue A/Razorfish published a great article called “does the home page still matter?: Why distribution trumps destination for publisher and advertisers” in their recently published report “2008 Digital Outlook Report.”
The report is about 150 pages long and is filled with valuable data and observations. I HIGHLY recommend taking [...]
Democracy Now! | Independent Artists Lead Fight Against Proposed New York City Regulations Limiting Filming, Photography in Public Places
Posted in Strategy, Tools & Techniques on March 10, 2008 | No Comments »
I have been meaning to blog about the Picture New York campaign since Beka Economopoulos from GreenPeace pointed it out at NOI training in San Francisco a few weeks back. This was a super low-budget project on a very short time-line. Here’s the backstory… The goals and outcomes for the campaign were very clear and [...]
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Follow My Twitter- drewbernard: @gwalter isn't it great that they tighten those wheels so much the kids can walk around the rink?
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- drewbernard: Advertising Age: How Obama Killed 'Election Day' and Became President http://tinyurl.com/5da3v5
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